The Costly Mistake of Hiring a Friend as Your REALTOR®
There’s a huge mistake Joe Gonzalez sees people make when choosing a REALTOR®, and it applies to doing business with anyone. It can cost you tens of thousands of dollars and even ruin relationships.
The mistake: picking your REALTOR® just because they’re your friend.
Why it can go wrong
Doing business with friends can be great. But choosing someone only because you know them can backfire:
- They may not be good at the job. Being a great friend doesn’t make someone a great negotiator or marketer.
- Mistakes cost real money. Poor pricing, weak negotiation or slow responses can cost you thousands.
- It’s awkward to speak up. It’s harder to push back or ask for more when it’s a friend.
- Friendships can suffer. When things go wrong, the relationship often takes the hit.
How to choose the right REALTOR®
Even if you have a friend in real estate, interview a few agents before deciding. Ask:
- How many homes have you sold in my area recently?
- How will you market my home, or find homes for me?
- How quickly do you respond?
- Can I speak with recent clients?
- Are you full-time?
If your friend is the best fit, great. You’ll know you made the decision for the right reasons.
A good friend will understand
If a friend gets upset that you interviewed other agents or chose someone else, they may not have been looking out for your best interests to begin with. Your home is one of your biggest investments, and you deserve the best representation.
Interview us
We’re happy to answer your questions and earn your business.
Call 289-276-1716 or contact us.
