The Question to Ask When Interviewing REALTORS®: List-to-Sale Ratio

The Question to Ask When Interviewing REALTORS®: List-to-Sale Ratio

March 07, 2022•1 min read

Is your home your biggest asset? Is getting the most money possible important to you? Then here are two important questions to ask when interviewing REALTORS®.

Question 1: “What is your list-to-sale price ratio?”

The list-to-sale ratio compares a home’s final sale price to its list price. For example:

  • List price: $500,000 → Sale price: $490,000 → Ratio: 98%
  • List price: $500,000 → Sale price: $510,000 → Ratio: 102%

An agent’s average ratio tells you how close their listings typically sell to asking, which says a lot about their pricing accuracy and negotiation.

Question 2: “What is the average list-to-sale ratio in my neighbourhood?”

This gives you a benchmark. If an agent’s ratio is consistently at or above the neighbourhood average, they’re likely pricing well and negotiating effectively.

Compare across everyone you interview

Ask every REALTOR® you interview the same two questions. Comparing their answers side by side gives you an objective way to see who’s getting results.

Keep in mind that a ratio can be pushed up by pricing low on purpose to spark bidding wars, so ask how they price as well.

Need help interpreting the numbers?

Whether you’re in Niagara or beyond, Joe is happy to help you make sense of the answers.

Call 289-276-1716 or get your home value.

Joe Gonzalez

Joe Gonzalez

Joe Gonzalez is the Broker of Record at Right Choice Happenings Realty Ltd. Brokerage. Born and raised in Wainfleet, he has helped Niagara families buy and sell since 2013 and was named the Niagara Association of REALTORS® Marketer of the Year in 2019.

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Right Choice Happenings Realty Ltd. Brokerage. Proudly serving Welland, Fonthill, Port Colborne, Wainfleet and all of Niagara.

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