Why We Turned Down a Listing: Never Overprice Your Home

Why We Turned Down a Listing: Never Overprice Your Home

November 26, 2023•1 min read

Can you believe Right Choice turned down a listing? Here’s what happened, and why it was the right thing to do for the seller.

The seller wanted far more than market value

The team visited a beautiful property. After the tour, the seller shared how much they wanted for it: an extraordinary amount, far above market value.

Right Choice couldn’t list it at that price. It would have been a disservice to the seller.

Why overpricing hurts sellers

Taking an overpriced listing would mean:

  • Wasting the seller’s time while the home sits
  • Wasting money and resources on marketing a home buyers won’t consider at that price
  • Hurting the seller in the end

When a home sits on the market too long, it gets a stigma. Buyers wonder what’s wrong with it. Eventually the price comes down, often to less than it would have sold for if it were priced correctly from the start.

Some agents will take the listing anyway

Unfortunately, there are agents willing to list a home at whatever price the seller wants just to win the listing. The home goes up at a sky-high price, sits, and the seller pays the price.

Pricing takes real work

The team spends serious time pricing every home, because in today’s market, if your price isn’t right when you hit the market, your listing can become a ghost town.

Honest advice, even when it’s hard to hear

At Right Choice, we’ll always tell you what we really think your home is worth, and why.

Call 289-276-1716 or get your home value.

Joe Gonzalez

Joe Gonzalez

Joe Gonzalez is the Broker of Record at Right Choice Happenings Realty Ltd. Brokerage. Born and raised in Wainfleet, he has helped Niagara families buy and sell since 2013 and was named the Niagara Association of REALTORS® Marketer of the Year in 2019.

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Right Choice Happenings Realty Ltd. Brokerage. Proudly serving Welland, Fonthill, Port Colborne, Wainfleet and all of Niagara.

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