The One Decision That Can Cost Sellers Tens of Thousands

When selling your home, there is one single decision that can literally cost you tens of thousands of dollars: choosing the right REALTOR®.

How to make the right choice

As salespeople, the number one thing a REALTOR® must do when listing your home is market it. So when you’re shopping around for an agent, look closely at their marketing.

Check their Facebook page and social media

It’s an easy place to start:

• Look at their posts. Are they consistent and professional?
• Check the views, likes and comments. These show whether people are actually seeing their content.
• Are they using video?

Ask yourself

Are they using the internet and social media to market homes worth hundreds of thousands of dollars? If not, that’s a strong sign of how they handle marketing, and how they run their business behind closed doors.

Pricing matters too: a real example

Veronica Murphy recently submitted an offer on a home that had been on the market for 60+ days and had about $100,000 in price reductions. No one had offered at the higher prices. But within two days of the newest price, it had three offers.

Nobody was willing to pay even $25,000 more, but at the right price there was healthy competition. Pricing is everything.

Affordable homes in Niagara

The team also shared a three-bedroom, 1.5-storey home in west Welland listed for under $400,000, proof that affordable homes are still out there in Niagara.

Need help choosing?

Call 289-276-1716 or get your home value.