How to Hire the Best REALTOR® to Sell Your House

How to Hire the Best REALTOR® to Sell Your House

August 31, 2022•1 min read

How do you hire the best REALTOR® to sell your house? Joe Gonzalez can at least tell you what not to do.

Don’t choose a REALTOR® just because they charge less

It can be tempting to pick the agent with the lowest commission. After all, saving money sounds good. But Joe warns that it can set you up for failure.

Why a lower commission can cost you more

Think about it this way. A REALTOR® who quickly cuts their commission is showing you, right out of the gate, how they negotiate, and they just gave away their own bottom line.

If they can’t negotiate for themselves, how will they negotiate for you?

When it’s time to negotiate with buyers over price, conditions or closing dates, you want someone who knows their value, and yours.

What actually matters when hiring a REALTOR®

  • Negotiation skills. Can they defend your price?
  • Marketing. How will your home be seen by buyers?
  • Experience and results. What have they sold recently in your area?
  • Communication. Will they keep you informed?
  • Honesty. Will they tell you what you need to hear?

A great agent who gets you a higher sale price, better terms and a smoother process is often worth far more than the difference in commission.

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Call 289-276-1716 or get your home value.

Joe Gonzalez

Joe Gonzalez

Joe Gonzalez is the Broker of Record at Right Choice Happenings Realty Ltd. Brokerage. Born and raised in Wainfleet, he has helped Niagara families buy and sell since 2013 and was named the Niagara Association of REALTORS® Marketer of the Year in 2019.

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