How NOT to Sell Your Home: The Pricing Strategy That Costs You Thousands

Joe Gonzalez wants to talk about the best strategy for pricing your home to make the most money, and the one strategy you must absolutely avoid, because it can cost you tens of thousands of dollars.

The best strategy: price attractively

When you list your home, price it attractively, and as close as possible to what you think it will actually sell for.

That might sound backwards if your goal is to make the most money. But here’s why it works:

• You attract a bigger pool of buyers. More buyers see your home in their search range.
• You get more showings, which leads to more interest.
• You have a better chance of a strong offer, and even in slower markets, well-priced homes can still get multiple offers that push the price up.

The strategy to avoid at all costs

Here’s the move Joe calls “a recipe for disaster”: raising your price after your home doesn’t sell.

It doesn’t happen often, but when it does, it’s heartbreaking. A seller lists, the home sits, and instead of adjusting, they raise the price, hoping to make it seem like something it isn’t.

If you have a good REALTOR® doing good marketing and your home isn’t selling, the message from the market is clear: it’s overpriced. Raising the price only pushes buyers further away.

Buyers: get your own representation

Joe also has a tip for buyers. When people find homes they like online, their instinct is to click the button and message the listing agent, sometimes for four or five different homes. Instead, find one agent you trust who will learn what you like and represent you. The listing agent represents the seller, and the seller always comes first for them.

Want the right price from day one?

Call 289-276-1716 or get your home value.