Choose a REALTOR® Who Uses Technology to Sell Your Home for More

We have more technology available in real estate than ever before. Yet according to Kevin Murphy, too many REALTORS® are still running their business like it’s 1996.

Technology isn’t just for the back office

Yes, technology makes the behind-the-scenes work more efficient. But the real power is in how it helps market your home:

• Video content that shows your home and neighbourhood
• Social media that reaches thousands of local buyers
• An online presence that builds an audience over time

Why a bigger audience means more money

When a REALTOR® has built a strong online brand and audience, your listing travels further. More buyers see it. More buyers means more interest, more showings and stronger offers, and that means more money in your pocket.

Billboards and newspaper awards aren’t enough

Some agents still rely on billboards with their face on them or a “Award of Excellence” from the local paper. As Kevin puts it, that’s like sending Sidney Crosby onto the ice with an old wooden stick with a straight blade and expecting him to perform at his best.

Use the best tools available, and you get better results.

Questions to ask your next REALTOR®

1. How will you market my home online?
2. Do you use video? Can I see examples?
3. How big is your social media audience in my area?
4. Where will my listing appear besides MLS®?

See the difference

Right Choice is known across Niagara for video content and social media marketing that gets listings seen.

Call Kevin at 289-768-8382 or get your home value.