The Biggest Mistake Home Sellers Make (and How to Avoid It)
Ever wonder why some homes sell in a flash while others just sit there? Spoiler alert: it’s all about the price.
The two ways sellers get it wrong
Price too high, and your home gets stigmatized. Buyers start wondering what’s wrong with it. The longer it sits, the more they assume there’s a problem, and the more negotiating power they have.
Price too low, and you’re leaving money on the table.
Joe Gonzalez learned this the hard way early in his career. He priced a home way too high, it sat for months, and nobody was happy, not the sellers and not him. Now the Right Choice team is obsessed with getting it right.
Pricing isn’t a guess
Pricing a home isn’t pulling a number out of a hat, or asking an online tool what your home is worth. It’s much more in-depth than that. At Right Choice, the team spends hours researching each home’s price.
How we price your home
1. Find the best comparables. We look for homes that are:
- As similar to yours as possible
- Sold as recently as possible
- As close to your home as possible
Sales from Toronto or other markets don’t help. We need local, recent, relevant sales.
2. Scope out your competition. These are the other homes buyers might pick instead of yours. It’s like a showdown: why would someone choose your home over theirs? We make sure your home wins, with the right price and better marketing.
Proof that it works
Kevin Murphy recently listed a home in Thorold. The price was spot on, the sellers followed every suggestion to get the home looking its best, and it sold in under a week for the number they were looking for, even in the snowy season when the market is usually slower.
Don’t wing it
Get your price right from day one.
Call 289-276-1716 or get your home value.
